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Oliver Buchannon
Borna Grünbaum

I'm Borna, founder of GoToMoon (gotomoon.ai). Most B2B companies juggle five agencies and three freelancers, and nothing talks to each other. I replace that with one connected GTM system. Four motions on AI workflows foundation: LinkedIn outbound, content and employee advocacy, paid, and events. RevOps and attribution sit underneath so the motions feed each other instead of fighting for budget.

Your AI Growth Stack Isn't Broken. Your Motion Is.

Jun 13, 2026

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3 min read

Your AI Growth Stack Isn't Broken. Your Motion Is.

Why most B2B teams in 2026 are running scale-stage tooling on a motion they never proved, and how to match stack complexity to where you actually are.

Borna Grünbaum
Borna Grünbaum
The signal-based outbound workflow (full breakdown)

Jun 4, 2026

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3 min read

The signal-based outbound workflow (full breakdown)

The exact 8-step system we run for B2B sales teams. Same list, same rep, 4–5x the reply rate. The only thing that changes is timing.

Borna Grünbaum
Borna Grünbaum
The Employee LinkedIn Advocacy Playbook

May 31, 2026

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9 min read

The Employee LinkedIn Advocacy Playbook

How to turn your team into a distribution engine, without a mandate and without it feeling forced.

Borna Grünbaum
Borna Grünbaum

Go to moon

Everything you need to know about GTM and B2B Pipeline growth in the AI era.

© 2026 GoToMoon.
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